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You’re excited to have your own business...
but can’t quite seem to figure out how to turn your passion and expertise into an impact-making, revenue-generating machine without it requiring tons of time and energy from you.
And, let's face it, that sounds exhausting. You wanted to be your own boss for a reason—freedom, flexibility, and income, baby!—but, as of right now, that seems just like a magical, far-off fantasy.
My first few years in business, I was burnt out and broke.
I did the work required to build up my client roster and had a full schedule of 1-on-1 clients. I was working 6 days a week, all hours of the day, and still barely making ends meet. I was exhausted and energetically depleted. I knew there had to be a better way.
One day, I had this realization: "Why don't I take everything I'm saying over and over to my clients and put it all in one place for them to go through as a group?" And, within a matter of months, my first signature program was born. That little program ended up impacting the lives of over +3,000 people and generated over $700K of passive income before I retired it 3 years later. From then on, I was hooked on signature programs!
💭 You create your own work schedule that allows for leisurely mornings, extended self-care breaks, and shutting things down for the day just in time for the kids to get home from school (or the pups need a walk).
💭 You decide to take a last-minute trip to a dream destination without any concern for your business or bank account.
💭 While doing your monthly accounting, you realize you’ve had another record-breaking month of income while spending more time away from your screen than ever.
💭 You regularly get emails and DM’s from your clients all over the world telling you how much you’ve helped them.
💭 You build a supportive, engaged community of like-minded people where lifelong friendships and connections are formed.
💭 You’ve built the freedom-filled, purpose-driven, income-generating business of your dreams.
Yes, it's actually possible.
By creating your own Signature Program, you will:
A schedule that leaves you burnt out, exhausted, unfulfilled, and energetically drained
A completely open calendar so you can spend your time the way you want
Relying on one income stream (that's dependent your time) to pay your bills
Creating an income stream that exponentially increases your revenue while you work less and less
Helping one person at a time even though you know you can make a bigger impact
Helping a group of people at one time while also providing a safe space for your clients
The most comprehensive, proven system to successfully create, build, design, launch, and sell your very own profitable Signature Program
“I love SPL. I am so much farther along than I would ever be on my own. My gosh, you basically gave me a 7-year shortcut! I can’t even believe this is the same business or I am the same person. Such a transformation. I truly feel like I’m on my path to living my dream life."
– TRISHA B.
When you join Signature Program Lab, you get immediate and lifetime access to:
- 20+ go-at-your-own-pace video lessons guiding you through my proven 6-step formula to creating a profitable signature program so that you feel clear and confident on your next steps throughout the entire process from brainstorm to beta-launch
- A complete video tutorial library with over 15+ step-by-step tech tutorials saving you hours and ensuring you never have to worry that you’ll get caught up in a tech frustration spiral. (It’s real.)
- A 47-page digital workbook to walk you through every step of the process so you always know your next step and never miss an important piece to the program creation puzzle
- 8-, 12-, and 16-week program creation calendars and planners so you stay organized and on track with your program creation timeline
- Comprehensive launch plans, maps, and strategies so you feel confident when it comes time to market and sell your program
- A done-for-you webinar slide template with exactly what to include on each slide so you can kick off your program launch with a fun, engaging live workshop (that also builds your audience and email list!)
- Monthly live office hours with Shawn for Q&A, coaching, and support as you build your program
- A Private online community full of like-minded program creators to get feedback, answers, guidance, and friendship during your program creation process and beyond
- LIFETIME ACCESS to all course materials, LIVE Q&A calls, private community, future course additions, updates, and bonus offerings
Got a lot of random ideas, but having trouble making sense of them?
Know you want your own Signature Program, but can't land on a topic?
Have the perfect Signature Program idea, but worried it won't be successful?
No matter what your current situation, you're covered in the DREAM IT! module. We'll take your ideas and turn them into a profitable program topic, plus get proof that your program will be a success and achieve your revenue goals.
- Determine the most impactful AND profitable topic for your signature program that will immediately get your dream client’s attention
- Create your Signature Statement so you're clear on who, specifically, your program helps
- Generate revenue (aka money in the bank!) before you put any time, effort, and energy into actually building your program
- Determine the price point of your program so you can achieve your income goals and get paid what you’re worth (without having to wait until you have a bigger audience)
- Get proof-of-concept for your program before you start creating it so you know it will be a success from the start
- Decide on a program creation timeline using the Brainstorm-To-Beta Launch Planners and get your weekly tasks organized so you stay on track
We all love a good brainstorm sesh, but those random thoughts won't do anybody any good until they're organized. It's time to take that brainstorm and make sense of it! This is where your ideas take shape and your program gets structure.
- Create a foolproof system to position yourself as the expert in your topic and stand out in your industry (even if it’s already saturated!)
- Break down the journey that you’re going to take your dream clients on into small, actionable, digestible steps.Determine the key ingredients of your program that will make it stand out from the crowd and have your dream clients begging to work with you
- Design your Signature Framework that will ensure your program is unique to you and stands out in your industry
- Determine the structure, organization, and flow for your program that works for both you and your clients
There's nothing worse than creating an amazing program to share with the world that's...ugly.
Nope, not here. The DESIGN IT! module is here to make sure your Signature Program is beautiful and well-branded so it catches your dream client's attention.
- Design your program’s branding and logo so you have a beautiful, professional program that will draw your dream clients into your work
- Decide on a name for your program that lets your dream client know you created it for them
- Choose the colors and fonts that best represent your program and the experience your dream client will have
- Design your logo using your well-thought out branding
Things are about to get REAL! This module is where the rubber meets the road and your Signature Program becomes a reality!
Typically, this is the most overwhelming aspect for program creators that stops many people in their tracks. That's not the case with the BUILD IT! module in your life! Building your program will be fun, simple, and organized.
- Chunk up your action items into doable steps and schedule them out accordingly to keep it stress-free and fun instead of overwhelming.
- Create professional video, audio, and written lessons for your program with the equipment you already have at home (tech tutorials included)
- Bring your program to life using video, audio, and written lessons with complete, step-by-step tutorials on how to record, edit, and upload your content
- Design branded, professional PDF's to accompany your program content and provide extra value to your clients (tech tutorial included)
- Build out your clean, organized, user-friendly program in your online portal (tech tutorials included)
Welcome to the most important step of the program-creation journey. Why? Because without an offer, you can't make any sales!
You have something great to share with the world. And, for people to know how great it is, you have to have a great offer.
- Build out all 5 components of your irresistible offer so you’ll have people lining up to get into your program without ever having to “sell”
- Decide on the pricing structure of your Signature Program
- Effectively communicate the value of the program so your dream clients are begging to work with you
- Decide on bonuses, incentives, and guarantees to make your dream client's decision even easier
- Set up your checkout page, thank you page, and welcome email sequence so your clients have a great experience while signing up for your program (tech tutorial included)
The very last thing to do? Get that amazing Signature Program out into the world and into the hands of the people that need your help!
In the LAUNCH IT! module, you will be fully set up and supported so your first launch is a success. You'll also use this beta-launch to collect valuable feedback, testimonials, and case studies to include in your marketing material for future launches.
- Develop a customized and organized launch plan and promotional strategy that feels good to you so you can confidently share about your program and attract the right people to your work
- Learn how to use a live workshop as a free event to kick off your launch that will turn lurkers into buyers while also building your email list and audience
- Keep you organized, planned out, and on track to reach your launch date with complete clarity on what you should be doing every step of the way
- Write and schedule your launch emails using the "Mad Libs" style email templates provided
- Get unique ideas to build your audience with dream clients as you're preparing to launch
- Build out the entire launch flow in your online portal so you can sit back and relax come launch week (tech tutorials included)
TIME & MONEY-SAVING BONUSES!
Get access to the exact email templates I use for all of my sold-out launches that will save you literally WEEKS of time and allowing you to effectively market and sell your program to your audience without feeling sales-y or pushy.
TIME SAVED = 30-50 hours Included inside of Signature Program Lab
Never shy away from a live webinar again! Kick off your program launch with a fun, engaging live workshop (that also builds your audience and email list!) and feel confident that what you're putting on your slides is what your audience needs to hear to become program members.
TIME SAVED = 20-30 HOURS Included inside of Signature Program Lab
Done-for-you sales page template and copy with 50+ high-converting prompts that don’t feel sales-y or pushy. Plus, a step-by-step tech tutorial on how to build the back-end of your sales page.
TIME SAVED = 40-80 hours Included inside of Signature Program Lab
YOUR NO-RISK, MONEY-BACK GUARANTEE
I know that investing in your business is a big decision. I’m also fully confident that the value this program will bring to your business far outweighs the investment you will make today. Because I want to make sure you feel as confident with your decision as I do, I’m offering you a no-risk guarantee. If you go through Signature Program Lab in its entirety, apply and take action on all of the teachings in your business, and don’t make your investment back in 3 months, I will give you your money back. All you have to do is show me that you completed all of the work, and I’ll immediately refund you, no questions asked.
“Shawn, you have made everything so easy and understandable. I appreciate you for going the extra mile to give us ALL the tools you use to build your programs. I know I wouldn't have been able to do this all without SPL.
This program will be SOOO HELPFUL to all the entrepreneurs who are looking to make a big step in their business and create their very own signature program without the stress that comes with it. After seeing the whole process, creating a group program isn't so scary after all."
– Joanna C.
"SPL was everything I didn't know I needed. It was soooo worth the investment and has already saved me countless hours. I would be years behind without the support of SPL."
– Angela M.
You might be thinking...
"I don't have enough experience to create a Signature Program."
Here's the truth: You only need to be one step ahead of someone else to make a massive impact in their life. If everyone waited to feel like an "expert" in their field, we would all be on the strugglebus with no one to help us! You don't need to be an expert in your industry, you just need to be an expert in your approach (which you'll do inside SPL) and how YOU can show up as a guide, mentor, and support system for your clients. If you know 10% more than your dream clients do, you're ready for your own program.
Or, maybe you're telling yourself...
"I don't have a big enough audience to sell out a Signature Program."
Another reality check: You don't need a big audience to sell your program. In fact, your Signature Program is going to build your audience for you! By following the SPL launch process, you will gain future clients that are interested in your work while building out your program. And, once your program is out into the world, it will be the thing that makes you stand out in your industry and sets you apart from others. Your dream clients will be drawn to that and want to hang out to learn more about what you do.
Hey there, I'm Shawn...
A self-proclaimed chocoholic, slightly overprotective dog mom, and the creator of Signature Program Lab!
I've been at this entrepreneurship thing since 2013 when I quit my safe, comfortable, corporate job to start my own personal training business...with absolutely NO idea what I was doing.
I spent the next 3.5 years struggling and stressing—going into credit card debt, massively undercharging, not being able to fill my calendar with clients, and all while trying to build a website, learn marketing and sales strategy, write blog posts, get Instagram followers, build an email list...you get the idea.
It wasn't until September 2016 when I made a massive shift in my business that changed things for me forever.
What caused that shift? Creating my very own Signature Program!
I was very ready to step back from taking 1-on-1 clients and had this deep desire to make a bigger impact in the wellness space, so I took what I was teaching my clients and put it all into one unique online program. In less than 3 years, it went on to help over 3,000+ women and bring in over $750,000 in revenue to my business, all while I worked fewer and fewer hours.
Since that time, things have only gotten better in my business as I create more signature programs. It's become simple, streamlined, and stress-free while remaining wildly fulfilling, impactful, and financially freeing.
Now it's your turn.
Signature Programs are simply the best method to do what you love and help more people while also creating more time and financial freedom for yourself.
And, it doesn't require a big audience, high-ticket offer, or tons of time from you to be a massive success. But, your signature program does need to be organized, effective, user-friendly, and professional. The tools, teachings, and support of Signature Program Lab are your foolproof way to do just that.
It's decision time, my friend! Are you going to say "Heck, yes!" to building your impact-making, income-producing, freedom-inducing machine?! Or, are you going to stay stuck at a job you don't love or with a business that doesn't work for you simply because you're in a doubt/fear spiral right now. I think we can both agree the former sounds a whole lot better. Let's do it!I'M READY TO GET STARTED!