DIY-ING YOUR WEBSITE JUST GOT A WHOLE LOT EASIER.
Strategic website writing for the coach, practitioner, or expert who’s ready to attract more of the right people to their work.
SHOW ME HOW!
QUESTION FOR YA...
Wouldn’t it be nice if your website did a little more for your business?
If you’re like most coaches with a desire for more clients, you may be unintentionally ignoring one of the most important platforms for new people to find you…your website.
Sure, you may have a website.
And you want it to be engaging, professional, and well-organized.
But making that a reality? Different story.
Because you never really figured out what you’re supposed to write on your website to make that happen.
“What do I include?”
“How much of my story do I share?”
“Do I talk about my paid offers? Where?”
“How do I get my newsletter signup to flow?”
Who knew websites could be this complicated?!
So, you played it safe, plugged in some basic info, and called it good just so you could cross “publish website” off your to-do list.
Which felt great…until you quickly realized that your basic website wasn’t actually doing anything for your business.
Minimal traffic. (“Thanks for checking it out, Mom.”) Even fewer leads. And definitely no sales.
So once again, you head back to the drawing board, trying to find yet another way to attract more people to your work—and, not just any people, the right people…your people.
“Do I really have to rely on social media? Ughhh.”
“I don’t have the time to constantly be pumping out new content that barely gets noticed anyway.”
Wait, hold up, friend—I’ve got good news for you.
Your website can and should be finding your people for you.
Even when you don’t post on social media every day.
Even when you are too busy to create more content.
Heck, even when you’re sleeping.
Your website should be your hardest working team member, your star employee, your 24/7 online salesperson.
Attracting more traffic…
Getting more leads…
Making more sales.
Imagine having a steady stream of interested leads knocking on your digital door without having to show up on social media daily or pump out new content like you’re a damn machine.
Your website is there to do all of that for you and take off some of the load you have on your business-building plate.
And the only reason your website isn’t currently pulling its weight is because it’s…well…boring. (There, I said it.)
But here’s the thing:
You aren’t boring. You aren’t cookie-cutter.
The work you do isn’t ho-hum. It isn’t blah.
What you do is meaningful. It’s helpful.
And your website needs to reflect that.
>>> Good website copy turns “never heard your name before” visitors into lifelong fans.
>>> It turns casual browsers into “read every email” subscribers.
>>> It turns skeptical lurkers into “just keep my credit card stored in your file” clients.
How? By connecting with your dream clients on a deeper level, meeting them where they’re at, guiding them on a journey, and helping them take the next best step for them.
All it’ll take to turn your website into the business powerhouse it should be is a little copy makeover.
Don’t worry. I got that part covered.
WELCOME TO THE EASY BUTTON FOR DIY-ING YOUR WEBSITE.
INTRODUCING...
WRITE YOUR WEBSITE!
THE WORKBOOK
Your plug-n-play website-writing guide packed with proven templates, expertly written prompts, and real-life examples that take the guesswork out of writing an engaging, organized site for your coaching business.
WHAT WE'LL DO:
✔️ Plug your unique messaging and brand voice into expertly written copywriting formulas for the 3 most important pages of your website so you can turn even the most skeptical visitors into engaged, loyal fans
✔️ Turn your website into your hardest working team member and let it do the heavy lifting of your business for you—attracting an audience, building an email list, and selling your paid offers.
✔️ Write an SEO-friendly site so your page pops up the next time your dream client turns to Google with their problems.
✔️ Learn the non-negotiable, must-have sections of your website and what to include to get every type of visitor warmed up and ready to take the next step.
✔️ Create a site that clearly conveys what you do, why it matters, and what sets you apart from the rest—just by you being YOU.
WHAT’S INCLUDED WITH YOUR TICKET:
- Exclusive invite to a 2-hour virtual workshop with a small group of like-minded coaches turned entrepreneurs
- The Messaging Magic Workbook—your new business BFF and reference manual that contains over +50 prompts to clarify and organize your message both now and in the future
- The Brilliant Brand Voice Workbook—25+ prompts and templates to bring to light what makes you, YOU and bring it forward in your business
- 10 Fill-In-The-Blank Headline + Subhead Copy Prompts so you can put your new message into action right away
- Lifetime access to workshop recording and both workbooks
I WISH SOMEONE WOULD HAVE TOLD ME THIS WHEN I STARTED.
Hey there, I'm Shawn!
I've spent the past decade as a coach turned entrepreneur.
And, I’m no stranger to the “speaking into the void” situation.
In fact, my first 3 years in businesses a personal trainer, I “tried” (notice the quotes) to sell four different online coaching programs. 4!! Guess how many people signed up? ZERO.
At the time, I immediately thought, “No one wants what I have to offer.” “I don’t know enough.” “Clearly, something is wrong with me.”
It wasn’t until I learned about messaging and copywriting several years later and FINALLY (We’re talking 5 years into my business at that point.) took the time to craft my message and brand voice that it all finally clicked…
>>> The reason I couldn’t sell my paid offers wasn’t because no one wanted them, it was because I didn't communicate about them effectively.
I wasn’t creating demand and desire for my work.
Since then, I've become obsessed with learning the ins and outs of magnetic messaging and connection-based copy and applying what I learn directly to my business. Surprise, surprise...my business, audience, and client base have continued to grow year after year.
And I've never had to deal with the ZERO signup situation again!
My ultimate life mission is to help people who want to help people, help more of those people. The foundation to *actually* do that? A clear message and good copy. So, let's do it!
This workshop is for you if...
- You're a coach, practitioner, consultant, expert, or other service-based professional who has or wants their own business.
- You'd love to get more paying clients without it all feeling so difficult and overwhelming.
- You understand that part of being in business means you have to put yourself out there and market your services.
- But, you're NOT interested in slimy, douche-y marketing tactics and would prefer an authentic, REAL way of attracting clients and coaching them to take the next step.
- You're willing to spend a few hours of intentional time working ON your business, not working IN your business, because you know that's what leads to long-term growth.
- You're open to receiving guidance and support from an outside source that cares about your business success.
- You'd love to hang out and collaborate with a small group of like-minded people.
Learn how to speak to the person on the other side of the screen—YOUR person—so their only possible response is, "I need this, how do I sign up?"
