If you're not confident in who you help, how will your clients ever be confident in you?
WALK AWAY KNOWING EXACTLY WHO YOU HELP, HOW YOU HELP THEM, AND WHAT YOU'LL BE KNOWN FOR SO YOU CAN FEEL CLEAR AND CONFIDENT IN THE DIRECTION OF YOUR BUSINESS.
GET STARTED NOW!
You want to build a wildly profitable business, help the people you're meant to help, and be known for the work you do.
But—if you're like a lot of wellness pros turned business owners—there's just one thing getting in the way...
You haven't really, truly picked a niche. At least not one that's as dialed in as you know you need to be.
Maybe it's because you don't think you need one. "Can't I just help everyone?"
Or because you're scared it'll be too limiting. "What if I exclude potential clients?"
Or because you can't decide and don't want to make a mistake. "What if I choose the wrong niche?"
Sound familiar? These thoughts are what keep so many wellness pros stuck—spinning their wheels and not gaining any real traction in their business.
And, what's even worse? The longer you stall on this decision, the more it's costing you in impact made, clients helped, and income earned.
Because the absolute first step for any business—and the #1 thing you need in place to move forward—is to feel confident in your niche.
Being clear and confident in your niche comes before you create a freebie.
Being clear and confident in your niche comes before you build an email list.
Being clear and confident in your niche comes before deciding on a paid offer.
Being clear and confident in your niche comes before spending precious time and energy building a social media following.
Being clear and confident in your niche comes before starting a podcast, YouTube channel, or blog.
Being clear and confident in your niche comes before BUILDING YOUR WEBSITE! 🤯
BUT WHERE DO YOU START?
THERE'S ONE THING ALL THE EXPERTS YOU LOOK UP TO HAVE IN COMMON...
They all have a clearly defined, specific niche.
They are laser-focused on helping one specific group of people with one specific problem.
Because they know the secret that you're now clued into...
When you try to help everyone, you end up helping no one.
Here's the deal: the people that you want to help are looking for a specialist, not a generalist.
They're looking high and low—Googling and searching hashtags—for the ONE person that truly "gets" them and their problem.
And, the only way they'll know YOU are their person is if you make it very clear you specialize in their problem.
Think about it: if you have a toothache, you go to the dentist. If you have a rash, you go to the dermatologist. If you need a haircut, you go to the hair stylist.
We all look for someone who "gets" our problems and so do your clients.
One of the most common mistakes I see so many wellness pros make is THINKING they have a niche only to find out it's still WAY too broad and actually getting in the way of their business success—making it harder to build an audience, get clients, and make money.
Listen, I get it. You don't want to put yourself in a box. You can help a lot of people and want to appeal to as many people as possible.
But the truth is, the more specific you get, the more profitable your business will be.
Let me show you how to make it happen!
GET THE CLARITY AND CONFIDENCE YOU NEED WITH...
The Niche Confident Masterclass!
If you're a coach or practitioner in the wellness space, it's time to step into your power and own the one thing you want to be known for—and it starts with getting confident in who you help and how you help them.
In this virtual go-at-your-own-pace masterclass, I'm going to walk you through my signature 5-step process to uncovering your perfect niche.
We'll answer the questions:
"Who do I help...specifically?"
"How do I help them...specifically?"
"What problem do I solve...specifically?"
"What journey will I take them on?"
We'll deep dive into what makes for a "good" niche and how to test out your niche to make sure it'll be a success before you fully commit.
The truth is...if you don't take this first step, then the rest of your business can't flourish into what it's meant to be. Your potential clients can't get the help they need, you can't build the business you want, and you won't make the money you deserve.
HEY THERE, I'M SHAWN!
I help wellness pros build burnout-proof businesses so they can do what they love and help more people while creating free time, flexibility, and financial success for themselves.
As a former holistic nutritionist myself, I'm a big believer in making holistic health and wellness resources available to the masses so more people can feel empowered around their health.
Wellness professionals have an amazing opportunity to make this possible when they build a scalable, impactful business that works for them and their clients.
I love showing wellness business owners what's truly possible when they stop thinking small and start thinking impactful!
Let's do this...together!