Build the wellness business of your dreams...

with the confidence and clarity you need to start, grow, and scale with ease.

    But there might be one tiny little thing you haven't quite figured out yet...

    Getting clients, making money, building an audience, creating content? It all just feels like a lot. And it's taking away from what you really want to be doing...helping people. Why didn't anybody tell you it would be this hard to start your business and get clients?!

    Maybe you're stopped cold with thoughts like:

    “Am I really capable of helping other people? Maybe I need another certification first.”

    “I don’t have enough followers to get a full list of clients. Instagram is impossible.”

    “How am I supposed to build my dream business when I have no time?!”

    “Email list? What email list? I don’t even know what I would say in my emails.”

    “My website isn’t perfect yet. Lemme spend another 100 hours on that first.”

    “I feel weird asking people to pay me! Maybe I’ll just help people for free.”

    “Why does everything in business involve technology?! This is overwhelming.”

    “Everyone else is already doing why I want to do. Why even bother?”

    Sound familiar? You’re not alone. So many wellness professionals never even get their business off the ground because they’re frozen—stuck in a place of procrastination, imposter syndrome, and compare-itis. 

    If you're like most of my clients, then you really just want two things from your business:

    1) To help the people you're meant to help

    2) To find a little freedom and flexibility in your own life #beyourownboss

    But, as you sit down to start working on your business, you start thinking about all of the things you have to do—

    And just like that, the excitement you once had about your business turns into overwhelm and that dream business takes a backseat.

    Which one of these sounds like you?

    You're paralyzed by the fear of failure and wonder if anyone will even pay you for your work.
    You're in a constant state of planning and preparing—it seems like there's always something you have to figure out before you can start making money.
    You feel like there's not enough time in the day to do everything you need to do, let alone grow a business.
    You constantly feel like you need to learn one more thing to be an "expert" so you stay stuck in this cycle of learning instead of executing.
    You're overwhelmed by it all, and that growing list of "to-do's" is keeping you from what you really want to do...help people.

    If any of this has been showing up for you, then maybe you can start to see why you feel stuck in your business-building endeavors...

    Because you don't know what to do, how to do it, and why you need to do it! You're trying to do something you've never done before without any training, coaching, or guidance. 

    That's right...you're trying to DIY something that isn't DIY-able.

    And, this isn't something simple like baking a (gluten-free, refined sugar-free) cake. This is your business—your livelihood, your purpose, your mission, your income!

    The truth is, if you're feeling overwhelmed right now, it's just because you don't have a business-building strategy that actually feels good (and doable) to you.

    Building a successful business doesn't happen by following what everyone else is doing or applying a cookie-cutter approach from an "expert." It's about finding what's best for you, what makes sense for your business, and what you want that business to do for your life.

    It's about building your business holisticallyconnecting ALL facets of success together to form your own unique business plan and strategy that works specifically for YOU...not that stranger you follow on Instagram. 

    Yep, a holistic approach isn't just for health and wellness...

    By approaching your business holistically, that profitable, freedom-filled business will be your reality—no overwhelm or struggle required.

    Imagine what it'll be like when you...

    • Step into your power and confidently go after the business you really want.
    • Build a business that creates more time, flexibility, financial freedom, and fulfillment in your life.

    • Put the right systems and processes in place that keep your business humming along even when you take time away from your screens.
    • Have dream clients lining up to work with you—no scammy sales tactics required.
    • Effortlessly attract an engaged audience without having to spend hours a day on social media.
    • Always know the next steps to grow your business because you have a solid action plan—overwhelm is officially a thing of the past.
    • Work less, play more, stress less, profit more. (Yes, it’s possible!)
    Great news...all of this is 100% possible for you!
      Over the past 9+ years in business, I've determined 7 must-do steps to building a successful wellness business.

      (And, most wellness pros aren't doing them.)


      When you implement my step-by-step, holistic approach to business...
      TO THIS:

      Feeling overwhelmed by everything you need to do to start your business so you put it off and stay stuck in your unfulfilling J-O-B
      Having a simplified strategy and clear path to get your business off the ground and growing with ease

      Spending all of your time on the wrong things and never gain any traction in your business
      Getting hours of time back because you know exactly what to do to attract dream clients and grow an engaged audience

      Watching everyone else build a successful, freedom-filled business while you stay frozen in doubt and uncertainty
      Confidently stepping into your role as impactful entrepreneur and confidently sharing your work with the world
      If you're ready to turn your passion for wellness into a profitable, feel-good business...


      With the right approach, you can and will help the people you're meant to help and make a great living doing it. You'll be known for your work and a stand-out contributor in the wellness industry while feeling confident in your ability to be a successful business owner. You'll attract an engaged audience with ease and turn those audience members into paying clients without feeling sales-y.

      An online business training program exclusively for wellness coaches and practitioners who want to build a business they love without the messiness and overwhelm of doing it on their own

      "Best money I've spent all year!"

      This program is fantastic. Best money I've spent all year. It's exactly what I needed right when I needed it. I've taken other business courses in the past, but none of them have gotten me past the block I had that were keeping me from moving forward."

      - Ginger Martinson

      "I would have never made it this far, this fast in my business!"

      "The best investment I've ever made, ever. In 5 short months, I've gone from drudgery to dream life. I would have never made it this far, this fast in my business."

      - Trisha Bailey

      So, what is it anyways?

      The Holistic Business Starter Program is an 8-module, virtual coaching program that walks you through every critical action step you need to take to turn that business you've been daydreaming about into your real life.

      By the end of the program, you’ll have…

      • A clear path and vision for your business that isn't clouded by overwhelm, fear, imposter syndrome, and compare-itis
      • A massive mindset shift around money, success, and YOU so you can call in the abundance you deserve
      • Complete energetic alignment so your thoughts, emotions, and actions line up with the business you've been dreaming about
      • Full clarity and confidence in who you help and how you help them that becomes the centerpiece for everything else in your business
      • A simplified system in place that attracts paying clients to your work without you having to be everywhere, all the time for them to find you
      • The perfect paid offer(s) for your business that will have your clients excited to work with you
      • A feel-good marketing strategy that generates income for your business without feeling sleazy, pushy, or annoying
      • A solid, actionable plan for long-term growth, success, fulfillment, and freedom

      No more struggling. No more worrying. No more wasting time.

      "There's nothing like this out there, especially for the wellness world."

      This program is exactly what I was looking for and what I needed. And, it's exactly what the business space needs right now. There's nothing like this out there, especially for the wellness world. Everything is swarmy sales tactics and randomly DM-ing people...not here though!"

      -Andrea R.

      "The best investment I've ever made for myself!"

      I've learned so much about myself and my business, and have a very clear path on how to make my dream business happen. I feel so aligned and inspired! This was the best investment I've ever made for myself.

      -Joanna Corpuz

      HAVE WE MET?

      Hey there, I'm Shawn!

      I’m a former personal trainer + nutritionist turned business coach who helps passionate wellness pros create and grow their dream business without sacrificing their sanity.

      In 2013, I set out to create my very own wellness business with a deep passion to help others get well and absolutely zero experience in entrepreneurship. I made every mistake in the book. I quickly maxed out my shiny new business credit card while I spent all my time on the wrong things (I was a master website tinkerer.)

      I spent 3 years trying and failing, trying again and failing again, trying one more time…and still failing.

      Luckily, I didn’t give up. I didn’t give in to the struggles and fears. I didn’t believe the story that I “wasn’t cut out for entrepreneurship.”


      I’ve helped thousands of people find health and happiness.

      I’ve made over $1 million in online course sales covering nutrition, hormones, gut health, mindset, and blood sugar regulation.

      I’ve been the host of 3 successful podcasts generating over 5 million downloads.

      I’ve partnered with some of the most well-known health and wellness brands as an influencer.

      I work part-time hours.

      I get out of bed excited to work in my business!

      I make my own schedule that compliments my personal life.

      I’m healthy, happy, stress-free, and in alignment with my business.​

      HOW'D I DO IT?

      I stopped doing what I thought I "should" do and started doing what I wanted to do in my business. I made how I felt my number one priority which means I said "NO" to stress, overwhelm, and long hours. I began approaching my business holistically—not just looking at the strategies I was using, but also the mindset and energy I was bringing to my work.




      You're the perfect fit if:

      • You're a nutritionist, personal trainer, health coach, therapist, yoga/pilates instructor, mindset/life coach, energy worker, naturopath, or other wellness enthusiast who's tired of trying to figure out the next (or first) step to get your business off the ground.
      • You know there's a way to do what you love, help the people you're meant to help, and make a good living doing it, but you still haven't been able to make it your reality, no matter what you try.
      • You're done wasting your precious time trying to DIY your business and want the tried-and-tested strategies so you know you're spending your time on the right things to grow your business.
      • You feel out of sync with what you really want to be doing with your business/life and how to actually make it happen.
      • You want your business questions answered ASAP instead of spending hours scouring the internet.
      • You're ready to take inspired action and create the life you're meant to live!
      If any of these sounds like you, let's get started!