But, there's still one thing you haven't quite figured out yet.
Maybe you occasionally post on social media sharing more about what you do (even though it feels awkward and you don't really want to, TBH).
Perhaps you've set up your website complete with a "work with me" page and opt-in form.
You might have even thrown together a freebie.
So, you start thinking things like:
Wait, wait...hold up, my friend, let's get you out of that sabotage spiral!
I've got really good news for you.
Your struggle to find paying clients has nothing to do with your industry, your services, the number of followers you have, or the algorithm...
It doesn't take a Ph.D. in mathematics to know that the more people you have to sell to, the more sales you'll make.
And so, new business owners often assume that means battling it out with the algorithm gods to get as many followers as possible and trying to be everywhere, all the time to get people to notice them.
But, this approach is flawed.
Because, while sure, numbers do matter here, the quality of these connections matters way, way more.
Having an engaged audience full of people that are a "perfect fit" for your paid offers will always be more valuable than accumulating followers that occasionally scroll by your work.
So, where is this magical place of engagement, authentic communication, and people ready to buy what you're selling?
No, it's not Instagram.
Nope, not TikTok either.
I know, I know. Just hearing the words "email marketing" might have you squirming a little as you envision those annoying, spammy emails popping up in your inbox.
That's what I thought, too, when I first started my business. But, I reluctantly started one because all of the business "gurus" told me to, and I quickly learned something about having an email list.
In fact, at least 90% of your sales will come from your email list. And, having an email list specifically curated for your paid offers makes selling simple, easy, and...dare I say...fun!
You also don't need a huge number of subscribers to make good money in your business. In fact, I had my first 6-figure year in business with less than 2,000 people on my email list!
Here's the thing that most business owners seem to be forgetting these days: your social media following isn't yours. You have absolutely zero control or say in who sees or engages with your work. On average less than 10% of your followers will even see your posts, and a much smaller percentage take the time to read and act on them.
When someone subscribes to your email list, they start a relationship with you. You now have the ability to pop up in their inbox, provide value, and connect with them in a way that just doesn't happen through social media.
Social media is for scrolling and liking. Email is for engaging and taking action.
So then, the question becomes, "How do I get people on my email list that will actually engage with my emails without it taking ALLL of my time and energy?"
The answer is simple...
Help the people you’re meant to help and make the money you deserve to make without constantly being tied to your screens
The Launch List Accelerator is an action-based, time-saving program that...
"In just a few months, I've attracted 250 highly engaged leads to my email list (starting from almost scratch) by following Shawn's strategies and was able to sell out my first program with just one email to my list!"
-Anna Holtzman, chronic pain therapist and coach, @anna_holtzman
"LLA brought a ton of clarity by making the abstract idea of marketing more concrete. LLA gave me an intention behind all of the actions and makes this whole marketing thing much easier to grasp. I am feeling way more confident about the launch we have coming up in June!"
- Nikki Collet & Mel VanDoren, Holistic Health Coaches @anooyu.wellness
Part 1 is all about knowing who you're attracting to your list, how you're attracting them, and what you'll do to give them a great experience once they subscribe. You'll get your email service provider set up (if you don't have one already), map out your email list flow, and create your epic freebie. By the end of Part 1, you'll be excited to build your email list and confident in how to make it happen!
In part one, you’re going to:
Once you know who you want to attract and have built a freebie that will make it happen, now it's time to create your email list flow! Your email list flow is the backend automated system that warms up your new subscribers and provides a great experience without you lifting a finger (AKA autopilot-mode activated).
In part two, you’re going to:
Now that your "email list machine" is built, it's time to grow your email list full of engaged, "perfect match" clients before your next launch! Part 3 is all about finding the right platforms for your business and using them strategically to build your email list. With the templates and prompts provided, you'll have both a short and long-term game plan to get the right people on your list before, during, and after a launch.
In part three, you’re going to:
Go-at-your-own-pace video training library that takes you step-by-step through my 3-part "Know, Flow, Grow" framework to build an engaged, "perfect fit" email audience that's primed and ready to buy your program
Your go-to reference manual for all of the questions you didn't even know you had about email lists - what to say, when to send, how to write, what the numbers mean, etc.
Complete tech tutorials walking you through the behind-the-scenes setup of your entire email list flow so it can be a "hands-off" part of your business
30+ email content prompts that will give you over a year's worth of weekly newsletter ideas
60+ social media promotional post ideas so you know exactly what to post on social media to promote your freebie and your program
Private community forum to ask your questions and get feedback
There's one type of freebie that blows all the others out of the water...a quiz. Quizzes are fun and irresistible for your audience and easy for you to create. Win-win! Should your freebie be a quiz? Probably. But don't even think about trying to create one without this training.
The term “messaging” in the business world refers to how you communicate with your dream client. It’s how you build a connection with your dream clients to help them understand why they want and need what you have to offer, the transformation that will happen when they take you up on that offer, and the risks involved if they don’t pursue your offer. In other words, magnetic messaging is your marketing material. (Try to say that 5x fast!)
This workbook will take ALL the guesswork out of what to put on your sales page, what to say on social media, and what to write in your emails by really understanding who you're talking to and what they need to hear.
If you're a coach or practitioner in the wellness space, it's time to step into your power and own the one thing you want to be known for—and it starts with getting confident in who you help and how you help them.
In this virtual go-at-your-own-pace masterclass, I'm going to walk you through my signature 5-step process to uncover your perfect niche.
The truth is...if you don't take this first step, then the rest of your business can't flourish into what it's meant to be. Your potential clients can't get the help they need, you can't build the business you want, and you won't make the money you deserve.
Not to mention the hours and hours of valuable time lost trying to figure everything out on your own. Time you could otherwise be spending making a solid income doing what you love while you're marketing strategy runs on autopilot.
Now is your time to build an automated, simplified marketing strategy into your business that will make it easy to sell your services for years to come. Having an effective marketing and sales strategy you feel confident and comfortable in is truly priceless for your business both now and in the future.
Because I'm committed to making Launch List Accelerator as accessible as possible, I normally price it at just $497 for lifetime access.
But since you're reading this during my special launch event, you get an even sweeter deal!
I’m a former personal trainer + nutritionist turned business coach who helps passionate wellness pros create and grow their dream business without sacrificing their sanity.
In 2013, I set out to create my very own wellness business with a passion to help others and absolutely zero experience in entrepreneurship.
Let's just say that pretty much the only right thing I did from the start was figure out how to build my email list.
I had no idea how to actually get people onto my list, how to create a freebie they actually wanted (not to mention design it so it didn't look like a 5th grader's work), build the tech side of things so it all could happen automatically, or use this email list to make sales in my business.
But, I didn't let all that stop me from learning how to build an audience that was actually mine. Instead, I put my head down and got to work figuring out how to make it all happen.
I've grown an email audience of over 25,000 "perfect match" people that actually want to open my emails
I’ve made over $1 million in online program sales with 95% of those sales coming directly from my email list
I've built an engaged audience off of social media, so I don't freak out when Instagram and Facebook shut down for the day.
Selling is a simple, streamlined, fun part of my business!
I know that investing in your business is a big decision. Because I want to make sure you feel as confident with your decision as I do, I’m offering you a no-risk guarantee. If you go through the Launch List Accelerator in its entirety, apply and take action on all of the teachings in your business, and don’t add at least 100 new subscribers to your list in the next 6 months, I will give you your money back.
That’s right, I’ll give you your money back if this program doesn’t increase your business success. All you have to do is show me that you completed all of the work, took inspired action in your business, and I’ll immediately refund you, no questions asked.
Get started today before this once in a lifetime opportunity expires.
