Enroll now to get 50% off!


Build the wellness business of your dreams...

with the confidence and clarity you need to start, grow, and scale with ease.

But there might be one tiny little thing you haven't quite figured out yet...

Getting clients, making money, building an audience, creating content? It all just feels like a lot. And it's taking away from what you really want to be doing...helping people. Why didn't anybody tell you it would be this hard to start your business and get clients?!

Maybe you're stopped cold with thoughts like:

“Am I really capable of helping other people? Maybe I need another certification first.”

“I don’t have enough followers to get a full list of clients. Instagram is impossible.”

“How am I supposed to build my dream business when I have no time?!”

“Email list? What email list? I don’t even know what I would say in my emails.”

“My website isn’t perfect yet. Lemme spend another 100 hours on that first.”

“I feel weird asking people to pay me! Maybe I’ll just help people for free.”

“Why does everything in business involve technology?! This is overwhelming.”

“Everyone else is already doing why I want to do. Why even bother?”

Sound familiar? You’re not alone. So many wellness professionals never even get their business off the ground because they’re frozen—stuck in a place of procrastination, imposter syndrome, and compare-itis. 

If you're like most of my clients, then you really just want two things from your business:

1) To help the people you're meant to help

2) To find a little freedom and flexibility in your own life #beyourownboss

But, as you sit down to start working on your business, you start thinking about all of the things you have to DO to make that happen—

And just like that, the excitement you once had about your business turns into overwhelm and that dream business takes a backseat.


Which of these sound like you?

You're paralyzed by the fear of failure and wonder if anyone will even pay you for your work.
You're in a constant state of planning and preparing—it seems like there's always something you have to figure out before you can start making money.
You feel like there's not enough time in the day to do everything you need to do, let alone grow a business.
You constantly feel like you need to learn one more thing to be an "expert" so you stay stuck in this cycle of learning instead of executing.
You're overwhelmed by it all, and that growing list of "to-do's" is keeping you from what you really want to do...help people.

If any of this has been showing up for you, then maybe you can start to see why you feel stuck in your business-building endeavors...

Because you don't know what to do, how to do it, and why you need to do it!

Don't worry, you're not alone.

Most wellness coaches and practitioners don't get trained on how to build a business when they get certified in their wellness specialty. And yet, you need to have a business to get clients and generate an income. So, how can you expect to attract the people you're meant to help and build a profitable business when you haven't learned how?

You're trying to do something you've never done before without any training, coaching, or guidance. 

That's right...you're trying to DIY something that simply isn't DIY-able.

And, this isn't something simple like baking a (gluten-free, refined sugar-free) cake. This is your business—your livelihood, your purpose, your mission, your income!

The truth is, if you're feeling overwhelmed right now, it's just because you don't have a business-building strategy that actually feels good (and doable) to you.

Building a successful business doesn't happen by following what everyone else is doing or applying a cookie-cutter approach from an "expert." It's about finding what's best for you, what makes sense for your business, and what you want that business to do for your life.

It's about building your business holisticallyconnecting ALL facets of success together to form your own unique business plan and strategy that works specifically for YOU...not that stranger you follow on Instagram. 

 A holistic approach isn't just for health and wellness...

By approaching your business holistically, that profitable, freedom-filled business will be your reality—no overwhelm or struggle required.

Imagine what it'll be like when you...

  • Step into your power and confidently go after the business you really want.
  • Build a business that creates more time, flexibility, financial freedom, and fulfillment in your life.

  • Put the right systems and processes in place that keep your business humming along even when you take time away from your screens.
  • Have dream clients lining up to work with you—no scammy sales tactics required.
  • Effortlessly attract an engaged audience without having to spend hours a day on social media.
  • Always know the next steps to grow your business because you have a solid action plan—overwhelm is officially a thing of the past.
  • Work less, play more, stress less, profit more. (Yes, it’s possible!)
Great news...all of this is 100% possible for you!
Over the past 10 years in business, I've determined 7 must-do steps to building a successful wellness business.

(And, most wellness pros aren't doing them.)


When you implement my step-by-step, holistic approach to business...

Feeling overwhelmed by everything you need to do to start your business so you put it off and stay stuck in your unfulfilling J-O-B
Having a simplified strategy and clear path to get your business off the ground and growing with ease

Spending all of your time on the wrong things and never gain any traction in your business
Getting hours of time back because you know exactly what to do to attract dream clients, grow an engaged audience, and generate consistent income

Watching everyone else build a successful, freedom-filled business while you stay frozen in doubt and uncertainty
Confidently stepping into your role as impactful entrepreneur and confidently sharing your work with the world
If you're ready to turn your passion for wellness into a profitable, feel-good business...


With the right approach, you can and will help the people you're meant to help and make a great living doing it. You'll be known for your work and a stand-out contributor in the wellness industry while feeling confident in your ability to be a successful business owner. You'll attract an engaged audience with ease and turn those audience members into paying clients without feeling sales-y, pushy, or annoying.
An online business training program exclusively for wellness coaches and practitioners who want to build a business they love without the messiness and overwhelm of doing it on their own

"Best money I've spent all year!"

This program is fantastic. Best money I've spent all year. It's exactly what I needed right when I needed it. I've taken other business courses in the past, but none of them have gotten me past the block I had that were keeping me from moving forward."

- Ginger Martinson

"I would have never made it this far, this fast in my business!"

"The best investment I've ever made, ever. In 5 short months, I've gone from drudgery to dream life. I would have never made it this far, this fast in my business."

- Trisha Bailey

So, what is it anyways?

The Holistic Business Starter Program is a 7-module, virtual coaching program that walks you through every critical action step you need to take to turn that business you've been daydreaming about into your real life.

By the end of the program, you’ll have…

  • A clear path and vision for your business that isn't clouded by overwhelm, fear, imposter syndrome, and compare-itis
  • A massive mindset shift around money, success, and YOU so you can call in the abundance you deserve
  • Complete energetic alignment so your thoughts, emotions, and actions line up with the business you've been dreaming about
  • Full clarity and confidence in who you help and how you help them that becomes the centerpiece for everything else in your business
  • A simplified system in place that attracts paying clients to your work without you having to be everywhere, all the time for them to find you
  • The perfect paid offer(s) for your business that will have your clients excited to work with you
  • A feel-good marketing strategy that generates income for your business without feeling sleazy, pushy, or annoying
  • A solid, actionable plan for long-term growth, success, fulfillment, and freedom

No more struggling. No more worrying. No more wasting time.

Here's a peak at what we'll do together:

Become A Successful Business Owner

Working on your business without working on yourself is like building a house on a cracked foundation…you never know when it’s all going to crumble. Business strategies and practices are great, but only when the proper foundation is laid. Module one is all about developing the mindset of a successful business owner so that fear, imposter syndrome, and overwhelm are a thing of the past.

In module one, you’re going to:

  • Call out the fears and limiting beliefs that have been keeping you and your business stuck so you can step into your role as a successful entrepreneur from the inside out  

  • Uncover and release your money blocks so you can make financial freedom and endless abundance your new reality
  • Discover how to reprogram your brain so you can call in the success, freedom, ease, and fulfillment you’ve been dreaming of

Design Your Dream Business

When you and your business are in alignment, your growth is limitless, and your success is inevitable. You become unstoppable, driven by a new inner fire that no fear or limiting belief could ever extinguish.

In module two, you’re going to: 

  • Map out your passion, purpose, values, and vision for your business so that you know for sure you're building a business that compliments your life, not complicates it
  • Nail down YOUR definition of success and what matters to you instead of looking to external sources to decide that for you
  • Get crystal clear on what you desire for your business and build a solid plan to make that happen

Align The Energy Of Your Business

Once you've gotten clear on the business you want and how you're going to make it happen, it's time to bring your energy into alignment with your new business vision.

In module three, you’re going to:

  • Learn how to manifest your dream business by way of your thoughts, emotions, and actions
  • Create your energetic footprint for your business to effortlessly attract the clients, success, and life of your dreams
  • Connect with your intuition so you can make decisions in your business with confidence
  • Set your intentions so you know exactly how you wish to show up in your business

Define Your Dream Client

If you've ever gotten any business advice, it probably included things like, "Know your niche" or "Pick an ideal customer." While this advice is great, it's not enough. You don't need a niche, you need a dream client.

In module four, you’re going to:

  • Define who your dream client really is and get to know them on a deep level so you can create a meaningful connection right from the start
  • Discover how to use the specific, targeted knowledge of your dream client to create more sales and growth for your business
  • Build your dream client statement that will quickly become the easiest marketing tool you use in your business

Attract Your Dream Client

As great as it would be to just announce you're in business and have people line up at your door ready to work with you, that's not really how it works. Successful businesses have a solid plan in place to constantly be attracting new people to their work.

In module five, you’re going to:

  • Establish a content platform for your business (ie. podcast, videos, blog, etc.) so you can authentically connect with your dream clients on a regular basis in a way that feels good to you too!
  • Create irresistible content for your dream client that feels fun instead of exhausting. 
  • Learn the in’s and out’s of podcasting, YouTube-ing, blogging, and social media,  and get my quickstart strategies to start attracting dream clients to your work immediately

Build Connection With Your Dream Clients

Once you've started building an audience and have new eyes on your work, you need to continue creating a strong connection with them so they go from dream clients to paying clients.

In module six, you’re going to:

  • Build an active and engaged following while you grow your email list and social media channels without worrying about algorithms and annoying pop-ups
  • Create a unique freebie that your dream clients can't resist so you can invite them into your world and continue building a relationship with them
  • Set up the right automations for your business so you can give your audience a warm welcome and  create an amazing first impression, all without being stuck to your computer screen 24/7

Invite Your Dream Client To Work With You

Now that you've spent time building an audience and creating a strong connection with those people, it's time to fill up your client calendar, coaching program, workshop, or membership with people that can't wait to work with you!

In module seven, you’re going to:

  • Decide on your best method for client transformation—1:1 client packages, group coaching programs, online courses, memberships, or a combination—and create an irresistible offer for them
  • Develop an authentic sales and marketing strategy that feels aligned, exciting, and authentic instead of sleazy, slimy, or scammy
  • Learn the absolute must-have ingredients to turn an audience member into a paying client
And, to make sure you take inspired action in your business...

5+ hours of go-at-your-own-pace business training sessions that will show you how to build a wellness business that works for you and your clients so you feel comfortable and confident in the direction your business is headed and the direct path to get you there.


Your organized, detailed space to take what you learn and bring it to life in your business. This will quickly become your go-to reference manual for the next steps in your business.


Where you go to build your business machine. These are your practical business strategy sessions that come with a side of alignment and flow (aka feels fun, not forced). Topics include social media, branding, freebie creation, goal-setting etc.


Never wonder what to do next or if you’re missing an important step again! With access to the exact tools, templates, and to-do lists I regularly use in my business, you'll stay on track and organized to reach your goals.  


Business-specific meditations, hypnotherapy sessions, journal prompts, and more to keep you grounded and aligned throughout the inevitable curveballs of business-building


Option to have access to the private HBS community full of like-minded wellness entrepreneurs who are also ready to take over the wellness world and support each other every step of the way. Get ready to meet your new business besties!

Plus, take action on building your dream business TODAY and get these extra goodies!

"The Complete 30-Day Plan" Library

Every month in business brings about a new business goal. At the beginning of each month, head into the 30-Day Plan Library and choose which goal you'd like to achieve that month. Follow the step-by-step plan and, by the end of the month, you'll reach your goal with zero stress or overwhelm. Topics include: Setting Your Business up Legally And Technically, Starting A Podcast, Creating A Freebie, Growing Your Email List, and so many more!

($1000 value)

"Become A Money Magnet" Mini-Course

A money mindset coaching experience that will take you from lack and fear around money to peace and abundance so you can feel confident in your business, charge what you’re worth, sell with ease, make solid investment decisions, and hit your income goals. 

($800 value)

"Take The Guesswork Out Of Tech" Video Tutorial Library

Get back HOURS of your valuable time with these behind-the-scenes tutorials of the most important software and programs to streamline your business

($1000 value)
Sooooo, what's the investment?


The wrong structure, the wrong strategy, the mistakes, the blunders, the bad marketing all can cost you thousands of dollars while you make absolutely zero progress in your business.

Not to mention the hours and hours of valuable time lost trying to figure everything out on your own. Time you could otherwise be spending making a solid income doing what you love.

This is your chance to learn a streamlined business growth strategy from someone who truly gets your situation, so you can hit the ground running and build your business in a fraction of the time it would take to do it on your own. You'll be running an impactful profitable business in no time with dream clients lining up to work with you!

Because I'm committed to making the Holistic Business Starter program as accessible as possible, I normally price it at just $997 for lifetime access and go-at-your-own-pace business training.

BUT, right now is the HBS anniversary, and to celebrate, I have a special deal for you. Right now, the HBS Self-Study program is now only $497!

Join the Holistic Business Starter today!
Choose the best plan for you...


Business Training For Wellness Pros

  • 40+ Business Coaching Video Library (Valued at $1000)
  • 10+ Recorded Strategy Masterclasses (Valued at $1000)
  • 30-Page Electronic Business Growth Journal (Valued at $400)
  • Complete Magnetic Messaging Workbook (Valued at $200)
  • 20+ Quickstart Checklists, Guides, and Worksheets (Valued at $200)
  • Business Mindset Toolkit (Valued at $200)
  • Access To The Private Community Of Like-Minded Business Owners (Priceless)
  • Go-At-Your-Own-Pace Lessons With Immediate And Lifetime Access (Priceless)
Course valued at over $3000, now just...



The Holistic Business Starter Guarantee
We're behind you 100%!

I know that investing in your business is a big decision. I’m also fully confident that the value this program will bring to your business far outweighs the investment you will make today. Because I want to make sure you feel as confident with your decision as I do, I’m offering you a no-risk guarantee. If you go through the Holistic Business Starter in its entirety, apply and take action on all of the teachings in your business, and don’t make your investment back in 6 months, I will give you your money back.

That’s right, I’ll give you your money back if this program doesn’t help you make more money in your business. All you have to do is show me that you completed all of the work, took inspired action in your business, attended the coaching calls (or watched the replay), and I’ll immediately refund you, no questions asked.

"There's nothing like this out there, especially for the wellness world."

This program is exactly what I was looking for and what I needed. And, it's exactly what the business space needs right now. There's nothing like this out there, especially for the wellness world. Everything is swarmy sales tactics and randomly DM-ing people...not here though!"

-Andrea R.

"The best investment I've ever made for myself!"

I've learned so much about myself and my business, and have a very clear path on how to make my dream business happen. I feel so aligned and inspired! This was the best investment I've ever made for myself.

-Joanna Corpuz


Hey there, I'm Shawn!

I’m a former personal trainer + nutritionist turned business coach who helps passionate wellness pros create and grow their dream business without sacrificing their sanity.

In 2013, I set out to create my very own wellness business with a deep passion to help others get well and absolutely zero experience in entrepreneurship. I made every mistake in the book. I quickly maxed out my shiny new business credit card while I spent all my time on the wrong things (I was a master website tinkerer.).

I spent 3 years trying and failing, trying again and failing again, trying one more time…and still failing.

Luckily, I didn’t give up. I didn’t give in to the struggles and fears. I didn’t believe the story that I “wasn’t cut out for entrepreneurship.”


I’ve helped thousands of people find health and happiness.

I’ve made over $1 million in online course sales covering nutrition, hormones, gut health, mindset, and blood sugar regulation.

I’ve been the host of 3 successful podcasts generating over 5 million downloads.

I’ve partnered with some of the most well-known health and wellness brands as an influencer.

I work part-time hours.

I get out of bed excited to work in my business!

I make my own schedule that compliments my personal life.

I’m healthy, happy, stress-free, and in alignment with my business.​


I stopped doing what I thought I "should" do and started doing what I wanted to do in my business. I made how I felt my number one priority which means I said "NO" to stress, overwhelm, and long hours. I began approaching my business holistically—not just looking at the strategies I was using, but also the mindset and energy I was bringing to my work. I discovered my dream client and connected with them authentically through content I loved creating. I learned how to "sell" without being sales-y.


You're the perfect fit if:

  • You're a nutritionist, personal trainer, health coach, therapist, yoga/pilates instructor, mindset/life coach, energy worker, naturopath, or other wellness enthusiast who's tired of trying to figure out the next (or first) step to get your business off the ground.
  • You know there's a way to do what you love, help the people you're meant to help, and make a good living doing it, but you still haven't been able to make it your reality, no matter what you try.
  • You're done wasting your precious time trying to DIY your business and want the tried-and-tested strategies so you know you're spending your time on the right things to grow your business.
  • You feel out of sync with what you really want to be doing with your business/life and how to actually make it happen.
  • You want your business questions answered ASAP instead of spending hours scouring the internet.
  • You're ready to take inspired action and create the life you're meant to live!
If any of these sounds like you, let's get started!
Got questions? I got answers!
It's decision time...

You can say, "heck, yes!" to your future and invest in building your dream business that will pay you back for life, or you can stay stuck and find yourself in exactly the same place one year from now, spinning your wheels instead of helping the people you're meant to help.

But, if you're still on the fence, you might be thinking...

“Shawn, I’m not ready for a business coach. I’m still trying to figure out what the heck I’m doing, and my business isn’t even making any money right now. 😫

Well, my friend, let me start by saying…I SO get you. I was once there myself, and I know how it feels to have a vision for your future business that’s so clear, and yet also feels so far away (if not entirely impossible). I know what it’s like to know you need help, to know a coach would be so valuable for you, to know how much time, effort, and energy it would save you to just get the support you need…but then have those doubts, worries, and fears creep in. 

But, I also know that “waiting to be ready” takes a looooong time. And in that time, you could already be changing others’ lives, building your freedom-filled business model, and making 100X what you invested for coaching simply because you finally decided to choose yourself, your mission, your dream, and your purpose today.

If you make the choice to take action towards your dream business today, I’m thrilled to have you join me as a lifetime member of the Holistic Business Starter!

Enroll in Holistic Business Starter today!
Choose the best plan for you...


Complete Business Training For Wellness Pros

  • 40+ Business Coaching Video Library (Valued at $1000)
  • 10+ Recorded Strategy Masterclasses (Valued at $2000)
  • 30-Page Electronic Business Growth Journal (Valued at $400)
  • Complete Magnetic Messaging Workbook (Valued at $300)
  • Quickstart checklists, guides, and worksheets on topics like podcasting, content creation, email list growth, and more! (Valued at $300)
  • Business Mindset Toolkit (Valued at $200)
  • Access To Private Community Of Like-Minded Business Owners (Priceless)
  • Go-At-Your-Own-Pace Lessons With Immediate And Lifetime Access (Priceless)
Course valued at over $3000, now just...