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WRITING YOUR WEBSITE JUST GOT A WHOLE LOT EASIER.

Strategic website copywriting and framework for the coach, practitioner, or expert who’s ready to attract more of the right people to their work.

SHOW ME HOW!
DIY-ING YOUR WEBSITE JUST GOT A WHOLE LOT EASIER.

Strategic website writing for the coach, practitioner, or expert who’s ready to attract more of the right people to their work.

SHOW ME HOW!

WOULDN'T IT BE NICE IF YOUR WEBSITE DID A LITTLE MORE FOR YOUR BUSINESS?

You know, like, maybe get you some clients?!

If you’re like most coaches with a desire for more clients, you may be unintentionally ignoring one of the most important platforms for new people to find you…your website.

Sure, you may have a website. Or maybe "get website up" has taken up semi-permanent residence on your business to-do list.

Either way, you know you want it to be engaging, professional, and well-organized.
But making that a reality? Different story.

“What do I include?”
“How much of my story do I share?”
“Do I talk about my paid offers? Where?”
“How do I get my newsletter signup to flow?”
"Who knew websites could be this complicated?!"

So, maybe you played it safe, plugged in some basic info, and called it good just so you could cross “publish website” off your to-do list.

Which felt great…until you quickly realized that your basic website wasn’t actually doing anything for your business.

Minimal traffic. (“Thanks for checking it out, Mom.”) Even fewer leads. And definitely no sales.

So once again, you head back to the drawing board, trying to find yet another way to attract more people to your work—and, not just any people, the right people…your people.

“Do I really have to rely on social media? Ughhh.”
“I don’t have the time to constantly be pumping out new content that barely gets noticed anyway.”

Wait, hold up, friend—I’ve got good news for you.

YOUR WEBSITE CAN AND SHOULD FIND CLIENTS FOR YOU.

Even when you don’t post on social media every day.
Even when you are too busy to create more content.
Heck, even when you’re sleeping.

Your website should be your hardest working team member, your star employee, your 24/7 online salesperson.

Attracting more traffic…
Getting more leads…
Making more sales.

Imagine having a steady stream of interested leads knocking on your digital door without having to show up on social media daily or pump out new content like you’re a damn machine.

Your website is there to do all of that for you and take off some of the load you have on your business-building plate.

And the only reason your website isn’t currently pulling its weight is because it’s…well…boring. (There, I said it.)

But here’s the thing:
You aren’t boring. You aren’t cookie-cutter.
The work you do isn’t ho-hum. It isn’t blah.

What you do is meaningful. It’s helpful.
And your website needs to reflect that.

GOOD WEBSITE COPY TURNS "NEVER HEARD YOUR NAME BEFORE" VISITORS INTO LOYAL FANS.

It turns casual browsers into “read every email” subscribers.

It turns skeptical lurkers into “just keep my credit card stored in your file” clients.

How? By connecting with your dream clients on a deeper level, meeting them where they’re at, guiding them on a journey, and helping them take the next best step for them.

All it’ll take to turn your website into the business powerhouse it should be is a little copy makeover.

Don’t worry. I got that part covered.

WELCOME TO THE EASY BUTTON

FOR DIY-ING YOUR WEBSITE.

INTRODUCING...

Your plug-n-play website-writing guide packed with proven templates, expertly written prompts, and real-life examples that take the guesswork out of writing an engaging, organized site for your coaching business.

WHAT WE'LL DO: 

  • Plug your unique messaging into expertly written copywriting formulas (Mad Libs-style!) for the four most important pages of your website so you can turn even the most skeptical visitors into engaged, loyal fans

  • Turn your website into your hardest working team member and let it do the heavy lifting of your business for you—attracting an audience, building an email list, and selling your paid offers.

  • Learn the non-negotiable, must-have sections of your website and what to include to get every type of visitor warmed up and ready to take the next step.
  • Write an SEO-friendly site (that's Search Engine Optimization!) so your page pops up the next time your dream client turns to Google with their questions, problems, and curiosities.

  • Create a site that clearly conveys what you do, why it matters, and what sets you apart from the rest—just by you being YOU.

EVERY PAGE OF YOUR SITE...COVERED.

HOME PAGE

Done well, your home page will be the launch pad that takes visitors to a freebie, a paid offer, or further into your content. Done poorly, people hit the "X" button and never look back.

Use the signature WYW home page framework to guide you through the 10 must-have home page sections and the Mad Libs-style prompts to bring in that "you get me" factor, creating immediate connection, rapport, and trust with your visitors.

ABOUT PAGE

Your about page is one of your website's most highly visited pages. By keeping the focus of your about page on your visitor, you immediately set yourself apart from the crowd while building a rock-solid relationship with your readers. 

The WYW non-negotiable 9-point about page framework and fill-in-the-blank prompts will help you bring much-needed relatability and specificity to your website.

SERVICES PAGE

Your services page is where visitors will learn more about your work and decide if you're the right person to help them...kinda important! 

A boring, bulleted list of your offers is an immediate red flag and turnoff.

Instead, use the WYW prompts and essential 7-point framework to help your visitors see what's possible when they take the next step and what to expect along the way. 

CONTACT PAGE

Your contact page is more than just an easy place for your visitors to get in touch with you. It's often the start of a convo that leads to a new paying client, a cool collaboration, or an exciting opportunity. Big deal! 

The WYW prompts will help you establish boundaries and expectations right up front (important for any budding relationship!) to manage your inbox and time while still providing a good experience for prospective clients. 

"I now write better copy for all areas of my business because of the website prompts!"

"Hands down, the most helpful investment I've made in my business. I had no idea how boring my original website copy was until I went through Write Your Website. I learned how to write better copy for all areas of my business just by doing these exercises. The prompts unlocked an authentic voice I didn't even know I had. I'm really proud of my website now." 

- Angela Meyer, Enneagram Coach, @enneageam_guide

CHECK OUT WHAT'S INSIDE!

When you sign up for Write Your Website, you get immediate and lifetime access to:

  • My signature copywriting framework specifically designed for coaching businesses covering the 4 main pages of your website—home page, about page, services page, and contact page—showing you exactly what to say and where to say it so your website draws people in, keeps them engaged, and gets them interested in your work.

  • Over +220 writing formulas(!!!) and prompts so you never have to wonder what to say to make your website sound profesh, polished, and full of personality. (See ya, writer’s block!)

  • Expertly written real-life coaching business examples for every prompt (over 220 of those, too!), so you’ll always have tons of inspiration and ideas as you write.

  • Multiple mock design layout options for each page to help you see the big picture of your site when your copy meets web design.

ON TOP OF ALL THAT, WHEN YOU SIGN UP TODAY, YOU'LL GET

THESE GOODIES FREE!

THE "MESSAGING MAGIC" WORKBOOK

$300 value

Newsflash: You can’t write good copy until you’ve nailed your messaging. Good messaging takes what’s currently swimming around in your head and puts it into words your dream client “gets.” Without knowing your messaging, you risk sounding like everyone else and connecting with no one.

The Messaging Magic Workbook is your new business BFF and reference manual that contains over +50 prompts to get clear on who you help, how you help them, what you do, the offers you provide, and how you show up differently.

Kinda important. And all yours, totally free.

"LAUNCH PARTY" WEBSITE LAUNCH PLAN

$200 value

Now that you hit “publish” on your new badass site, it’s time to celebrate! Making a fun event out of launching your website will get more eyes on your site right away, so let’s put a plan in place to build excitement, create momentum, and proudly share it with the world. Use this Website Launch Plan to build excitement and to get more eyes on your site and more inquiries in your inbox right from the start. 

"The prompts and examples really helped me focus."

"This workbook is exactly what I needed! I know my dream client so well but had been having a hard time articulating what they needed to hear in a way that would connect with them. The prompts and examples in the workbook really helped me focus, and the ideas just started flowing. I couldn't even believe how well it all came together!!"

– Ginger M., Nutritional Therapy Practitioner, @ginger.martinson

OK, SO WHAT'S THE INVESTMENT?

I believe everyone can write good copy, even if you don't consider yourself a "good writer." And it's a non-negotiable business skill that will pay for itself over and over again. (After all, it's your words that connect, communicate, and sell.)

That's why I designed the Write Your Website Bundle to save you hundreds of hours, thousands of dollars, and dozens of frustration headaches while you write a professional, engaging website that speaks directly to your prospects while still sounding like you.

With Write Your Website, you will have a website that has your visitors thinking, "Wow, this person is LEGIT.Just imagine what that will do for your business goals, visions, and bottom line.

The Write Your Website Bundle is the closest thing you can get to hiring a professional copywriter to write your business website without the hefty price tag (we're talking thousands of dollars here).

Right now, I'm selling the formulas and prompts of each of the four pages individually for $200. So, it would make sense that the investment for the bundle of all four pages would be $800. 

BUT, because you're here, ready to make sure your entire website is cohesive, engaging, and well-written, I have a special deal for YOU. For the next few days only, you can take $300 OFF the 4-page bundle.
GET STARTED TODAY!
CHOOSE THE PLAN THAT’S RIGHT FOR YOU

Cash-flow friendly

$97/month

for 6 months

$150/month

GET STARTED!

Pay in full + save $85!

$497

one-time investment

$797

GET STARTED!
TRY WRITE YOUR WEBSITE RISK-FREE FOR 30 DAYS

THE “GET YOUR WEBSITE WORKING" GUARANTEE

I’m so passionate about partnering with your to write your website and want to make it as easy as possible for you to get started today. 

Enter the 30-Day "Get Your Website Working" Guarantee

Take 30 days to go through the Messaging Magic and Write Your Website Workbooks. If after completing the workbooks and applying your new copy to your site, you don’t feel like your website has been upleveled, simply email [email protected] with your completed workbook and website URL, and we’ll happily refund your investment in full. 

HEY THERE!

I'm Shawn—business mentor, connection-based copywriter, coffee connoisseur, and wellness junkie!

In my decade of experience as an online entrepreneur, coach, and copywriter, I've noticed a kinda...if I'm being honest...cringe-worthy trend in the wellness world—boring, bland, basic websites.

Which means there are coaches, practitioners, and service providers working WAY harder than they need to be to make up for a website that's not pulling its weight and doing its job. Nope, NOT OK.

So, I got to work and developed my very own website framework specifically designed for coaches and practitioners who have an important message to share with the world and need a website that connects with the people they're meant to help and coaches them to take the next best step.

This workbook contains that signature framework plus the tools, guidance, and inspiration you need to write a compelling website in a matter of hours. Let's get to work! 

GOT QUESTIONS? I'VE GOT ANSWERS!
"I'm so proud of my website now!"

"The prompts and examples in the Write Your Website Workbook took something I had been avoiding for 3 years and made it SO easy. I'm so proud of my website now!"

– Kaylin Zabienski, Stress + Anxiety Therapist, @kzabswellness

LET'S DO THIS!
YOU'RE READY FOR A WEBSITE THAT WORKS IF...
You’re a new coach, practitioner, consultant, or expert who wants your first website to help your business grow from the start.
You already have a published website that you threw together so you could get it off your to-do list, and while you told yourself you’d go back and improve it later, it’s still sitting there in its half-baked glory, waiting for the attention it desperately needs.
You want to confidently send people to your website, knowing it’s a true reflection of your work and something you’re proud of.
You believe in what you do and want to help more people, but reaching those people has been a challenge—between not knowing what to post on social media and not having the time to be a content-creation machine—you’re ready for an easier way to attract your people and bring in new leads.
You struggle with knowing what to say in all areas of your business (sometimes it feels like you spend most of your work time staring at a blinking cursor) and are excited to get clarity and find your voice.
You’re willing to carve out a few intentional hours writing your website because you know the time and energy you invest now means having a consistent stream of new leads in the near future.
YOU'RE READY FOR A WEBSITE THAT WORKS IF...
You’re a new coach, practitioner, consultant, or expert who wants your first website to help your business grow from the start.
You already have a published website that you threw together so you could get it off your to-do list, and while you told yourself you’d go back and improve it later, it’s still sitting there in its half-baked glory, waiting for the attention it desperately needs.
You want to confidently send people to your website, knowing it’s a true reflection of your work and something you’re proud of.
You believe in what you do and want to help more people, but reaching those people has  been a challenge—between not knowing what to post on social media and not having the time to be a content-creation machine—you’re ready for an easier way to attract your people and bring in new leads.
You struggle with knowing what to say in all areas of your business (sometimes it feels like you spend most of your work time staring at a blinking cursor) and are excited to get clarity and find your voice.
You’re willing to carve out a few intentional hours writing your website because you know the time and energy you invest now means having a consistent stream of new leads in the near future.

FINALLY, A WEBSITE THAT ACTUALLY WORKS FOR YOUR BUSINESS.

GET IMMEDIATE ACCESS!
CHOOSE THE PLAN THAT’S BEST FOR YOU

Cash-flow friendly

$97/month

for 6 months

$150/month

GET STARTED!

Pay in full + save $85!

$497

one-time investment

$797

GET STARTED!